金杯品牌日暨全系产品发布会启幕 焕新战略擘画发展新篇

Core Viewpoint - The event marked a comprehensive renewal of the Jinbei brand strategy, launching multiple updated models that include both fuel and pure electric vehicles, initiating a new phase of brand development [3][4]. Group 1: Brand Development and Government Support - The Jinbei brand's renewal is seen as a significant milestone for the high-quality development of the automotive industry in Shenyang, with the local government pledging to optimize the business environment and strengthen policy support for local brands [4]. - Jinbei's General Manager, Dai Jun, outlined three core directions for brand development: manufacturing upgrades, product renewal, and a multi-energy strategy that includes fuel, pure electric, methanol, CNG, and hybrid vehicles [4][5]. Group 2: Product Launch and Market Strategy - Jinbei launched five new models, including three fuel vehicles and two pure electric vehicles, with prices ranging from 76,900 to 185,800 yuan, targeting high-frequency scenarios such as logistics and business commuting [5][6]. - The company is innovating its sales model by enhancing domestic user experiences and localizing operations overseas, aiming to transition from product output to brand output [5]. Group 3: Strategic Partnerships and Technological Advancements - A strategic cooperation agreement was signed with Toyota Tsusho, involving a 200 million yuan order and collaboration on vehicle sales and channel operations, with successful implementation in the Saudi market [6]. - Jinbei is accelerating the commercialization of intelligent driving technology, achieving L2-level assistance in mass-produced models and validating L3+ technology under specific conditions [5][6].