“北京礼物”主题店亮相北京两场

Core Viewpoint - The launch of five "Beijing Gift" themed stores at Beijing Capital International Airport and Daxing Airport aims to offer travelers a unique shopping experience that integrates traditional culture with local characteristics [1][4]. Group 1: Store Locations and Coverage - The "Beijing Gift" themed stores are strategically located to cover key passenger flow areas, with three stores at Capital Airport and two at Daxing Airport [4]. - The specific locations at Capital Airport include the east side of the fourth floor public area of Terminal 3, the domestic isolation area "Beijing Yinxing" street on the third floor, and near the E21 boarding gate in the international isolation area [4]. - Daxing Airport's stores are situated in the public area and the international departure area, ensuring accessibility for both domestic and international travelers [4]. Group 2: Product Offering and Brand Collaboration - The stores feature over a hundred products from the "Jingxi Li" and "Xing Liyu" cultural brands, which have received official endorsement as "Beijing Gift" items [4]. - This collaboration is part of a broader strategy by the Capital Airport Commercial Company to align with the high-quality development and industrial synergy goals of the Capital Airport Group [5]. - The initiative aims to leverage the passenger flow advantages of both airports and the brand resources of "Beijing Gift," enhancing the cultural influence of the airports [5]. Group 3: Future Plans and Strategic Goals - The Capital Airport Commercial Company plans to deepen cooperation with the Beijing Municipal Bureau of Culture and Tourism and other industry stakeholders to enrich commercial offerings and optimize the business environment [5]. - The goal is to enhance the cultural appeal of the airport and promote consumption upgrades, providing travelers with a more enjoyable and culturally rich shopping experience [5].