从用户中来到研发中去 张兴海再与用户共话新豪华

Core Insights - The chairman of Seres Group, Zhang Xinghai, emphasizes user engagement and feedback in the development of the AITO brand, aiming to redefine luxury in the Chinese electric vehicle market [1][3][5] - The company has implemented a "recognition before delivery" model, allowing users to participate in the testing of vehicles before they are officially delivered, enhancing user trust and satisfaction [5][7] - AITO has achieved significant market success, with cumulative vehicle deliveries surpassing 800,000 units, and the AITO M9 model leading the luxury vehicle market with over 250,000 units delivered in 21 months [7] User-Centric Approach - Zhang Xinghai frequently interacts with users at various AITO centers, emphasizing the importance of understanding user needs and preferences [1][3] - The company promotes a market-oriented approach where users define the product, ensuring continuous improvement in product quality and user satisfaction [3][5] - AITO's commitment to user feedback is reflected in its product iteration process, which aims to break traditional luxury boundaries and create a new definition of luxury in electric vehicles [5] Market Performance - AITO's rapid growth is evidenced by its delivery milestones, with the M9 model being a significant contributor to its market leadership in the luxury segment [7] - Research indicates that AITO ranks first in the development confidence index from late 2024 to mid-2025, with an ongoing improvement in brand prestige [7] - The company's mission of "serving users wholeheartedly" is a core principle that drives its product evolution and user experience [7]