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鸣鸣很忙更新招股书 门店数量突破1.6万家
Sou Hu Cai Jing·2025-10-29 09:12

Core Insights - Mingming Hen Mang Group, a leading player in the snack retail industry, has updated its prospectus, reporting a rapid growth in performance and a significant increase in store count [1][2]. Group 1: Company Performance - As of June 30, 2023, Mingming Hen Mang Group has 16,783 stores, with 99.9% being franchise stores [2]. - The company achieved a GMV (Gross Merchandise Volume) of 41.1 billion yuan in the first half of the year, representing an 86.9% increase year-on-year [2]. - Revenue for the first half of 2023 reached 28.124 billion yuan, up 86.5% compared to the same period last year, while adjusted net profit was approximately 1.035 billion yuan, reflecting a 265.5% increase [2]. - The company has maintained a compound annual growth rate (CAGR) of 203% in revenue from 2022 to 2024, with adjusted net profit growing at a CAGR of 234.6% during the same period [3]. Group 2: Market Position and Strategy - Mingming Hen Mang Group is recognized as the largest chain retailer in the domestic market for leisure food and beverages, according to international consulting firm Frost & Sullivan [2]. - The company offers a wide range of products, with 3,605 SKUs in stock as of June 30, 2023, of which approximately 25% are custom products developed in collaboration with manufacturers [2]. - The average price of the company's products is about 25% lower than similar products in offline supermarket channels, contributing to its competitive pricing strategy [3]. Group 3: Challenges and Future Outlook - The company faces challenges related to rising costs in rent, labor, and logistics, which impact its profit margins [5]. - The snack retail industry is entering a more competitive phase, requiring companies to focus on supply chain efficiency and the development of high-margin proprietary products for long-term profitability [7]. - Analysts suggest that the company must avoid over-reliance on the franchise model and focus on brand establishment and product expansion to succeed in the evolving market landscape [6][7].