Workflow
创单季营收纪录 阿迪达斯品牌全球2025年第三季度营收达66亿欧元

Core Insights - Adidas reported record third-quarter revenue of €6.6 billion, marking a 12% year-over-year increase in constant currency terms, excluding the Yeezy factor [1][4] - Operating profit reached €736 million, a 23% increase compared to the previous year, with a gross margin improvement of 0.5 percentage points to 51.8% [1][4] Revenue Breakdown - The sports performance and sports fashion segments both achieved double-digit growth, with footwear revenue increasing by 11%, and running products, particularly the ADIZERO0 series, seeing over 30% growth [4] - Apparel revenue grew by 16%, while accessories revenue saw a modest increase of 1% [4] Regional Performance - The Greater China region achieved revenue of €947 million in the third quarter, reflecting a 10% year-over-year growth, marking ten consecutive quarters of quality growth [4][5] - For the first three quarters of the year, global revenue reached €18.735 billion, a 14% increase, with Greater China contributing €2.774 billion, up 12% [4] Strategic Focus - The CEO emphasized the importance of local thinking for global success, highlighting the brand's focus on sports performance, fashion, and comfort [4] - The company is transitioning towards 2026, which is anticipated to be another exciting year for sports, with ongoing demand in key market segments [4] Future Outlook - Based on the strong third-quarter performance, Adidas raised its full-year guidance for 2025, expecting double-digit growth and operating profit to increase to €2 billion, up from the previous estimate of €1.7 to €1.8 billion [5]