NHD(SZ:002946) Zhong Guo Jing Ji Wang·2025-10-29 10:51Core Viewpoint - New Dairy Industry (002946) reported a steady growth in revenue and net profit for Q3 2025, driven by its "Fresh Cube Strategy" focusing on low-temperature products and innovation in technology and branding [1][2]. Financial Performance - Year-to-date revenue reached 8.434 billion yuan, a year-on-year increase of 3.49%, with Q3 revenue growing by 4.42% [1]. - Net profit attributable to shareholders for the first three quarters was 623 million yuan, reflecting a year-on-year growth of 31.48% [1]. - The net profit margin improved by 1.63 percentage points, indicating enhanced operational and profitability capabilities [1]. Product Performance - The company's star product matrix showed strong performance, particularly the low-temperature yogurt brand "Huirun," which leveraged diverse technological enhancements to align with consumer trends [2]. - New product revenue maintained a double-digit percentage, reaching a new high for the year, showcasing the company's innovation capabilities [2]. - New Dairy has established a strategic partnership with the Norwegian Red Cow Breeding Association to launch the first domestic Norwegian Red Cow fresh milk, enhancing its differentiation at the upstream source [2]. Digital and Supply Chain Strategy - New Dairy is recognized as a pioneer in digital marketing and supply chain development within the low-temperature dairy sector, benefiting from digitalization [3]. - The company has implemented a "308" supply chain model, ensuring orders are placed three hours in advance, with products delivered to consumers by 8 AM [3]. - Direct-to-consumer (DTC) channels have shown robust growth, contributing to the company's competitive edge [3]. Brand Development - New Dairy has adopted a youthful communication style, utilizing live streaming and short videos to engage with younger consumers effectively [3]. - The company has successfully penetrated the social circles of young consumers through emotional marketing and cross-industry collaborations [3]. Industry Positioning - New Dairy's impressive performance is attributed to structural opportunities arising from industry adjustments and consumer transitions, alongside its long-term commitment to the low-temperature segment [3]. - The company has built a multi-dimensional competitive advantage in products, channels, and branding, positioning itself for high-quality development amidst a shift from rapid growth to value reconstruction in the industry [3].