Bei Ke Cai Jing·2025-10-29 11:33Core Insights - 京喜自营 aims to achieve a tenfold increase in transaction volume by 2025, contributing to 150 million new users for 京东 [1][2] - The initiative focuses on high-quality development of over 260 Chinese industrial belts, creating "invisible champion" clusters [1][2] - 京喜自营 addresses consumer pain points related to low-priced goods, emphasizing that low price is not the only demand; quality assurance is also crucial [2][4] User Growth and Sales Performance - 京喜自营 has accumulated 370 million users purchasing its products, with a projected addition of 150 million new users by 2025 [2][3] - Sales for this year have increased tenfold compared to last year, with significant contributions from various industrial belts, including 250 million units sold from the Zhejiang industrial belt, a threefold increase from the previous year [2][3] Strategic Projects and Future Plans - 京喜自营 has launched six upgrade projects, including "export to domestic sales," "big brand same factory," and "京喜甄选," among others, to enhance its offerings [3] - The company aims to increase its product offerings from approximately 600,000 to over 3 million by 2026 and to stabilize sales for 500,000 factories, creating over 5 million jobs in the next three years [3] Quality Assurance and Competitive Strategy - 京喜自营 emphasizes that low prices should not compromise quality, ensuring that products meet quality standards and are not subpar [4][5] - The company focuses on supply chain upgrades to achieve cost reductions while maintaining product quality, which is essential for sustainable competition [4] Response to Market Dynamics - 京喜自营 aligns with the policy direction of leading new supply through new demand, advocating for innovation in products and services rather than relying solely on price competition [5] - The distinction between 京喜自营 and 京造 is clarified, with 京喜自营 serving a broader market and product range, thus avoiding redundancy [6]