Zhi Tong Cai Jing·2025-10-29 11:40Core Insights - Li Ning showcased its brand at the Tmall Double 11 Super Release event, emphasizing its role as an official partner of the Chinese Olympic Committee and its collaboration with Tmall to promote Olympic spirit and culture [1][6] - The event featured the debut of the "Gold Standard" product line, which aims to provide high-quality lifestyle choices while embodying the spirit of Chinese sports [5] Group 1: Event Highlights - The event included a special segment titled "Milan Shining," celebrating the countdown to the 2026 Milan Winter Olympics, with Li Ning and Tmall collaborating to convey Olympic values [1] - Tmall's mascot "Mao Tiantian" appeared in a replica of the 1992 award ceremony outfit, interacting with the mascots of the 2026 Milan Winter Olympics, showcasing a cultural dialogue [1] Group 2: Product Launch and Design - Li Ning's design for the 2026 Milan Winter Olympics Chinese sports delegation's award outfits incorporates traditional Chinese patterns, specifically the "Double Victory Pattern," and features innovative elements like the "Double Victory Snowflake Pattern" [2] - The design utilizes advanced aerospace technology for performance enhancements, focusing on temperature retention, moisture permeability, and protection, showcasing China's technological capabilities in sports [2][4] Group 3: Strategic Partnerships and Contributions - The Director of the Sports Equipment Center of the General Administration of Sport of China highlighted the importance of local companies like Li Ning and Alibaba in promoting winter sports and Olympic culture [4] - Li Ning's ongoing commitment to supporting Chinese sports is evident through its partnerships and product innovations, reinforcing its position as a key player in the sports apparel industry [6]