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快手科技高级副总裁马宏彬:以新质生产力服务影视创作高质量发展
2 1 Shi Ji Jing Ji Bao Dao·2025-10-29 12:04

Core Insights - The integration of AI technology in the audiovisual industry is creating strategic opportunities for high-quality development in film and television production [1][2][3] Group 1: AI Empowerment in Creative Production - AI is recognized as a key driver in enhancing the efficiency and reducing costs in the film and television production process, with potential cost reductions to one-fourth of traditional methods and time savings of approximately 60% [3] - The launch of the latest version of Keling AI, which approaches film-level application standards, signifies advancements in AI video generation capabilities [1][3] Group 2: Industry Collaboration and Policy Support - The collaboration between Kuaishou and renowned directors under the "Keling AI Director Co-Creation Plan" has resulted in the permanent collection of nine short films at the China Film Museum, showcasing the successful integration of AI in filmmaking [2] - The release of the world's first AI unit story collection, "New World Loading," has garnered nearly 200 million global views, indicating strong market reception and the potential for international influence [2] Group 3: New Job Creation and Industry Transformation - The rise of AI technology is leading to the emergence of new professions such as AI prompt engineers and AI material editors, reflecting a transformation in the production logic of the film industry [3] - AI is facilitating a full-chain reconstruction of the film production process, enabling a trend towards "human-machine collaboration" [3] Group 4: Human-Centric Creative Focus - Despite technological advancements, the essence of film and television art remains focused on exploring human nature and emotional resonance, emphasizing the importance of storytelling over star power [4] - Kuaishou aims to leverage Keling AI to support the development of high-quality content that prioritizes human-centric storytelling [4]