Ge Long Hui·2025-10-29 12:11Core Insights - Meituan Flash Purchase has announced the launch of "Brand Official Flag Lightning Warehouse," allowing brands to set up official flagship stores and providing infrastructure for instant retail [1][7][9] - This initiative represents a significant innovation in the retail sector, expanding from traditional retail brands to purely online e-commerce brands [7][8] - The "Brand Official Flag Lightning Warehouse" has been quietly piloted in various cities, with over a hundred brands already participating, including Sony PlayStation, JBL, and L'Oreal [7][8][10] Industry Trends - The retail industry is undergoing significant changes, with traditional retail brands shifting from sales channels to experience centers, while e-commerce brands explore instant retail models [8][9] - Deloitte's report indicates that traditional offline retail in China is expected to underperform by 2025, while instant retail is rapidly growing, highlighting the need for innovation in retail operations [7][8] - The demand for low-cost, high-efficiency retail channels is becoming a core requirement for brands, especially those reliant on e-commerce [9] Operational Strategy - Meituan Flash Purchase aims to help brands explore the growth potential of the lightning warehouse model, transforming instant retail into a stable and efficient business model [8][9] - The "Brand Official Flag Lightning Warehouse" is designed to provide brands with a complete digital infrastructure for operations, allowing them to maintain control over their sales processes [9] - The initiative is expected to expand to tens of thousands of brands across various categories, including electronics, beauty, sports, and more [8][9]