Guan Cha Zhe Wang·2025-10-29 13:00Core Insights - Meituan Flash Purchase announced the establishment of "Brand Official Lightning Warehouses" in collaboration with thousands of brands, allowing brands to set up official flagship stores on the platform, enhancing their instant retail capabilities [1][4] - This initiative represents a global first in allowing brands to open official instant retail flagship stores, expanding from traditional retail to purely online e-commerce brands [1] - The instant retail market in China is experiencing significant growth, with a market size of 650 billion yuan in 2023, reflecting a year-on-year increase of 28.89%, and is projected to exceed 2 trillion yuan by 2030 [1][4] Industry Developments - The instant retail sector is becoming a competitive landscape for platform-based enterprises in China, with Meituan Flash Purchase achieving a peak daily order volume of over 27 million, making it the largest instant retail platform globally [4] - The "Brand Official Lightning Warehouse" is seen as a critical development for brands looking to innovate in instant retail, serving as a key piece in the transformation of retail channels [4]