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老铺黄金(6181.HK)：金价快速上涨 年内再次提价
Ge Long Hui·2025-10-29 13:00

Core Viewpoint - The company, Laopu Gold, is increasing product prices significantly due to a rise in gold prices, marking its third price adjustment since 2025, with many products seeing over a 20% increase [1] Price Adjustment Analysis - Laopu Gold announced a price adjustment effective October 26, 2025, with many products increasing by over 20%, following an earlier increase of 5%-13% in August [1] - The price of gold has risen over 20%, with Shanghai gold increasing from 770.72 RMB/g in August to 934.14 RMB/g by October 27, a rise of 21% [1] - Specific product price increases include: - Cross Gold Vajra No. 1 (8.39g) increased to 18,500 RMB, a 23.33% rise - Rose Window No. 1 Gemstone (14.8g) increased to 30,610 RMB, a 25.15% rise - Point Diamond Gourd (7.39g) increased to 16,750 RMB, an 18.87% rise - Sun Totem (8g) increased to 19,500 RMB, an 18.97% rise [1] Industry Analysis - The gold price is expected to continue its upward trend, with potential triggers including U.S. political stability, asset allocation shifts, and improvements in geopolitical issues [2] - The London gold price is anticipated to break 3,500 USD, while Shanghai gold may exceed 800 RMB/g before the U.S. midterm elections [2] Company Highlights - Laopu Gold is enhancing its luxury brand image through elegant store designs and high-quality one-on-one services, appealing to high-net-worth clients [2] - The company adopts strategies similar to luxury brands like Hermes and Tiffany, focusing on exclusivity and high-end product displays [2] - Laopu Gold emphasizes Chinese cultural elements in its designs, with nearly 2,100 original designs and numerous patents, showcasing its commitment to craftsmanship [3] Investment Recommendations and Profit Forecast - Laopu Gold is positioned as a high-end brand in the "ancient method gold" segment, with expectations for significant same-store sales growth due to product expansion and high gold prices [3] - Revenue growth projections for 2025-2027 are 138%, 39%, and 12%, with net profit growth of 180%, 50%, and 19% respectively [3] - Expected EPS for 2025, 2026, and 2027 are 24 RMB/share, 36 RMB/share, and 43 RMB/share, with corresponding PE ratios of 27x, 18x, and 15x [3]