Apple Pay VP Jennifer Bailey Talks Wallet, More

Core Insights - Apple Pay significantly reduces fraud by over 60%, with instances of fraud prevention reaching up to 90% at times [1] - Apple Pay is accepted at 90% of retailers in the US and in 89 global markets, indicating substantial growth over the past decade [2] - The new feature, Tap to Pay on iPhone, is utilized by approximately 50 million merchants across 48 markets [2] - In 2024, Apple Pay will celebrate its 10th anniversary, with 90% of users citing ease of use, 88% privacy, and 87% security as top reasons for their preference [3] - Apple has over 785 million users of Apple Pay worldwide, positioning it as one of the largest Fintech companies [4] - Apple's services, including Fintech offerings, generate higher margins compared to its hardware products [4] - Apple's market capitalization recently reached $4 trillion, with analysts predicting further share price increases [4]