Alkami Releases 'Women in Banking' Report Revealing Digital Banking Preferences Among Female Account Holders

Core Insights - The report by Alkami Technology highlights the significant wealth transfer of an estimated $124 trillion over the next 25 years, emphasizing the crucial role women will play in managing family finances and the need for financial institutions to adapt their strategies to retain these banking relationships [1][3]. Digital Banking Preferences - Research indicates that 93% of women prioritize user experience and functionality, while 87% value online customer service [5]. - Women consider their primary financial institution significant due to factors such as online or mobile banking usage (50%), frequent debit card use (49%), direct deposit (44%), and where they keep most of their money (44%) [5]. Anticipatory Banking - Financial institutions are encouraged to provide personalized and anticipatory experiences to women, moving beyond a one-size-fits-all approach to foster trust and long-term loyalty [2][3]. - The findings support Alkami's Women in Banking initiative, which aims to elevate discussions around women's influence in financial services and the importance of meeting their expectations for digital engagement and support [3]. Research Methodology - The study was conducted by The Center for Generational Kinetics, involving 1,500 U.S. participants aged 22-65, and took place online from February 24, 2025, to March 14, 2025 [6].