Bei Jing Shang Bao·2025-10-29 13:59Core Viewpoint - JD Supermarket is enhancing its service by launching a "Famous Liquor Authentication" initiative, ensuring that all Moutai and Wuliangye products sold on its platform are genuine, including those from third-party sellers [1][2]. Group 1: Service Upgrade - The "Famous Liquor Authentication" service involves comprehensive traceability and control over the entire supply chain, which has built customer trust [2]. - JD Supermarket has established a joint authentication laboratory with authoritative testing institutions to address customer concerns about liquor authenticity [2][5]. - Over 500,000 bottles have been inspected this year, demonstrating JD's commitment to quality control [2]. Group 2: Third-Party Seller Management - JD Supermarket is implementing preemptive management measures for third-party sellers, aligning their standards with those of its self-operated business [2][3]. - Third-party sellers participating in the authentication process can earn a "Famous Liquor Authentication" label, which enhances consumer trust and boosts sales conversion rates [3][4]. Group 3: Investment and Technology - JD has invested over 50 million yuan in the "Famous Liquor Authentication" initiative this year, with plans for ongoing investment in technology and human resources [5][6]. - The authentication process is based on physical verification, with AI technology being used to enhance, not replace, human inspection [5][6]. Group 4: Market Impact - The initiative has led to a 37% growth in JD's overall liquor sales during the Mid-Autumn Festival, with self-operated products seeing a 50% increase [6]. - JD's efforts in liquor authentication are expected to drive positive developments in the industry, as other online channels are also exploring solutions for liquor authenticity [7].