Core Insights - PepsiCo is significantly increasing its investment in the Chinese market with the launch of its first production base in Xi'an, which is also its tenth food factory in China, indicating a strong commitment to this key international market [1][11] Group 1: Investment and Production Capacity - The Xi'an production base has a construction area of 36,000 square meters and an annual production capacity of approximately 25,000 tons, with an initial investment of nearly 600 million RMB and a projected total investment of about 1.3 billion RMB [3][4] - The facility is expected to create over 4,000 direct and indirect jobs across various sectors, including agriculture, manufacturing, sales, and logistics [3][4] Group 2: Supply Chain and Sustainability - The new base will connect directly with dozens of potato farms in Shaanxi, Gansu, and Inner Mongolia, significantly shortening the supply chain and reducing carbon emissions from raw material transportation [4][7] - The facility has achieved international low-carbon excellence certification and incorporates advanced digital and sustainable technologies throughout its construction and operation [4][10] Group 3: Technological Innovation - The production process at the Xi'an base utilizes AI and automation technologies to enhance quality control and operational efficiency, achieving a production efficiency exceeding 80% [10][12] - The factory implements a zero-waste production model, maximizing resource utilization and integrating renewable energy sources such as biomass and solar power [10][12] Group 4: Market Strategy and Localization - PepsiCo has been operating in China since 1981 and has established a comprehensive business network, including 70 farms and over 60 beverage bottling plants, with a nearly 100% localization rate [11][12] - The company is committed to adapting its product development to meet local consumer demands, leveraging China's rich culinary culture and modern food technology [11][12]
百事集团陕西生产基地投产:投资中国不是选择题,而是必答题