Bei Jing Shang Bao·2025-10-29 14:26Core Insights - Meituan Flash Purchase has announced the establishment of "Brand Official Flagship Lightning Warehouses" in collaboration with thousands of brands to facilitate low-cost entry into instant retail [1][2] - The initiative aims to support brands in setting up official flagship stores on Meituan Flash Purchase, enhancing their logistics, warehousing, and digital systems [1][2] Group 1: Brand Participation - Over a hundred brands, including Sony PlayStation, Proya, JBL, and L'Oreal, have already joined the "Brand Official Flagship Lightning Warehouses" since October [1] - The initiative will allow these brands to participate in the upcoming "Double 11" shopping festival through both online and offline channels [1] Group 2: Market Trends - The retail industry is undergoing significant changes, with traditional retail brands shifting from sales channels to experience centers due to high costs [2] - E-commerce brands are exploring new instant retail models to open up new sales avenues, indicating a shift in consumer purchasing behavior [2] Group 3: Future Expansion - Meituan Flash Purchase plans to expand the "Brand Official Flagship Lightning Warehouses" to cover tens of thousands of brands across various categories, including 3C, beauty, sports, apparel, and more [2]