带着复兴使命，神龙汽车迎回多位“老将”，吕海涛时隔八年再掌舵

Core Viewpoint - The leadership team of Dongfeng Motor's subsidiary, Shenlong Automobile, has undergone significant changes with the return of several experienced executives, aiming to revitalize the company and enhance its strategic direction in the face of declining sales [2][6][8]. Leadership Changes - Shenlong Automobile announced a leadership adjustment involving five key personnel, including the appointment of Lv Haitao as General Manager and the return of several seasoned executives [2][4]. - Lv Haitao, with over 33 years of experience, previously held various significant roles within Shenlong and is expected to leverage his extensive background to drive the company's growth [3][5]. - Other returning executives include Cheng Jun and Shi Jianxing, both of whom have substantial experience within the company, indicating a focus on leveraging internal expertise for future strategies [4][5]. Strategic Focus - The new leadership is expected to concentrate on strategic direction, operational management, technological innovation, team collaboration, and market responsiveness, marking a new phase for Shenlong Automobile [6]. - Emphasis was placed on enhancing the company's capabilities in product, marketing, and manufacturing, with a specific focus on advancing new projects and transitioning to electric vehicles [6][7]. Market Context - Shenlong Automobile is currently undergoing a critical transformation, having launched its own electric vehicle brand, "Shijie," earlier this year, with the first model, Shijie 06, introduced in May [7]. - Despite the launch, sales of the Shijie 06 have been underwhelming, with cumulative sales failing to reach 500 units from May to September [7]. - The company faces significant challenges, with sales figures showing a decline of 35.8% in 2023 and a projected further decline in 2024 [8]. Future Prospects - There are indications that Shenlong Automobile may explore new collaborative opportunities with its partners, including the introduction of new models from the Peugeot brand and potential engagement with the Jeep brand [7]. - The leadership is tasked with the mission of revitalizing Shenlong Automobile, aiming to stabilize domestic operations while expanding into international markets and enhancing its electric vehicle offerings [8].