研发广告强制拦截功能、全面叫停开屏广告合作，独家对话宝宝巴士

Core Viewpoint - The children's digital product brand BabyBus is facing public backlash due to inappropriate adult content appearing in ads on its children's song app, prompting the company to issue an apology and announce corrective measures [1][2][3]. Company Response - BabyBus has acknowledged the issue and expressed sincere apologies, stating that it has taken immediate action by removing the problematic ads and halting partnerships with the involved advertising platforms [2][5][9]. - The company has committed to a thorough internal review and has taken disciplinary action against the responsible personnel [3][9]. Advertising Regulation and Future Measures - BabyBus plans to implement three key corrective actions: addressing internal review failures, enhancing the vetting process for advertising partners, and developing a mandatory ad interception feature to prevent inappropriate content from being displayed [3][11]. - The company has already begun upgrading its ad screening mechanisms and strategies to prevent similar incidents in the future [5][11]. Legal and Regulatory Context - The incident has raised concerns regarding compliance with the Minor Protection Law and Advertising Law in China, as the inappropriate ads violate regulations aimed at protecting minors [6][7]. - Legal experts suggest that regulatory bodies should improve ad review mechanisms and investigate the advertising platforms used by children's apps to ensure compliance with legal standards [6][7]. Industry Implications - The incident highlights a broader issue within the children's app industry regarding the risks associated with integrating third-party advertising platforms, which may compromise child safety [8][14]. - BabyBus has called for national-level governance to address these industry-wide challenges, suggesting either a ban on children's apps connecting to third-party ad platforms or the development of specialized advertising solutions for children's products [14][15].