高亚兰：以绿色、数智、开放铸就品牌强国梦

Core Insights - The forum held in Xiong'an New Area focused on the theme "New Brands, New Scenarios, New Practices, New Heights" and included representatives from various sectors discussing the promotion of Chinese brands globally [2] Group 1: International Expansion and Brand Promotion - The company emphasizes the philosophy of "using liquor as a medium and culture as a bridge" to integrate into the Belt and Road Initiative, participating in international forums to align craft standards with global practices [2] - The trademark of the company has been successfully registered in the United States, EU, Russia, Thailand, and New Zealand, with products exported to 26 countries and regions [2] - The company aims to showcase the strength and charm of Chinese brands through international collaborations, making each bottle of its liquor a narrative of Chinese culture [2] Group 2: Contribution to Industry Growth - The company integrates its development with the national brand strategy, focusing on "quality enhancement" and "innovation" as dual drivers for growth [2] - Utilizing internet and AI technologies, the company has established an intelligent production system covering the entire production process, enhancing market competitiveness [2] - The establishment of a multi-channel model combining direct sales, distributors, and e-commerce platforms has created a robust market expansion framework, injecting new vitality into the high-quality development of the Chinese liquor industry [2] Group 3: Cultural Integration and Modernization - The company is committed to deeply integrating traditional culture with modern technology, exemplified by the creation of a cultural museum that offers immersive experiences of ancient brewing techniques [3] - Interactive exhibits and modern language are used to revitalize traditional culture, making it more accessible and engaging for the public [3] - The company plans to continue innovating within the framework of cultural heritage, ensuring that its traditional products shine in the modern era [3]