25年10月29日金价普跌，各大金店价格到底谁家更优惠？

Core Insights - The international gold price has recently dropped, yet a specific brand, Lao Pu Gold, has increased its prices significantly, with some items rising over 40% [1][3] - Lao Pu Gold's unique pricing strategy, which is not tied to gold market fluctuations, has led to a substantial increase in revenue and membership [3][5] - The brand's positioning as a luxury item, similar to high-end brands like Hermes and LV, has attracted consumers despite the overall decline in gold prices [3][5] Market Overview - On October 29, the international gold price fell to $3,952 per ounce, leading to a decrease in prices from major domestic brands like Chow Tai Fook and Luk Fook [3] - Lao Pu Gold has raised prices multiple times, with specific items seeing increases of up to 70,000 yuan, causing consumer backlash on social media [3][5] - The brand's founder, Xu Gaoming, has positioned Lao Pu Gold as a luxury brand, with a reported revenue of 12.3 billion yuan and a net profit increase of over 200% this year [3][5] Consumer Behavior - Despite the rising prices, consumers are still purchasing Lao Pu Gold products, indicating a perception that higher prices equate to higher value [5] - The opening of a new store in Shanghai saw long queues, suggesting strong demand for the brand's products [1][5] - The brand's strategy of hoarding gold while opening new stores reflects a speculative approach, akin to stock market behaviors [5]