Group 1 - The core viewpoint of the news is that China's outdoor sports industry is experiencing significant growth, with over 400 million participants expected by April 2025 [1][2] - The main consumer demographic for outdoor sports is the young and middle-aged population, particularly those aged 25-34, who are generally well-educated [1] - First-tier and new first-tier cities are leading in outdoor sports consumption, with second-tier cities rapidly catching up, indicating a development pattern centered in East China and expanding to North and Southwest China [1] Group 2 - Popular outdoor sports include ice and snow, mountain, and water activities, with specific events like marathons, cycling, triathlons, skiing, and rafting gaining high attention [1] - The ice and snow sports industry in China is projected to reach a total scale of 970 billion yuan in 2024, with a year-on-year growth of approximately 9% [1] - By the end of 2024, the total output value of China's bicycle industry is expected to exceed 300 billion yuan, and the annual consumer scale for certified events by the Chinese Athletics Association will reach 16.8 billion yuan, with over 7 million participants [1] Group 3 - As of the end of 2024, there are 171,800 fitness trails in China, totaling 407,600 kilometers [2] - By June 2025, the number of outdoor sports-related enterprises in China is projected to reach 335,000 [2] - The outdoor sports industry is recognized as one of the strongest growth areas within the broader sports industry in China [2]
《中国户外运动产业发展报告（2024—2025）》发布 我国户外运动参与人数超4亿
Ren Min Ri Bao·2025-10-29 22:08