首份《全国“村字号”文体活动情况报告》发布 “村字号”活动类型多达24种 2024年农民参与文体活动比例达73.0%

Core Insights - The report highlights the significant growth and diversity of "village-themed" cultural and sports activities in rural China, with over 2.2 million events expected in 2024, showcasing a blend of traditional culture and modern innovation [1][2] Group 1: Activity Overview - "Village-themed" activities encompass 24 different types, including village lectures, sports events, artistic celebrations, and local product exhibitions, rooted in traditional culture while integrating modern elements [1] - The western region of China hosts the most "village-themed" events, averaging 628.6 events per year, with a staggering increase of 919.4% from 2021 to 2024 [1] Group 2: Economic Impact - In 2024, over 2,200 "village-themed" events achieved more than 100,000 online views, generating economic benefits of 13.09 billion yuan [2] - Cumulatively, during the 14th Five-Year Plan period, these activities have generated 43.61 billion yuan in economic benefits, with a projected 142.8 billion yuan in 2025, marking a 58-fold increase from 2021 [2] Group 3: Cultural Significance - "Village-themed" activities facilitate the dynamic transmission of traditional culture, transforming it from a "silent existence" to an active heritage [2] - Participation in cultural and sports activities among farmers reached 73.0% in 2024, an increase of 8 percentage points from 2023, enhancing farmers' cultural confidence and community identity [2] Group 4: Governance and Development - The "village-themed" initiatives are seen as a new model for rural governance and development, exemplified by improvements in infrastructure in previously remote villages following successful events [2][3] - The activities are recognized as a practical application of the "Ten Thousand Projects" experience, contributing to comprehensive rural revitalization and serving as a window into China's modernization [3]