Starbucks' turnaround effort is making gains thanks to protein

Core Insights - Starbucks has reported a 1% increase in global comparable sales for the fourth quarter, marking the first rise in seven quarters [1] - The introduction of protein-heavy drinks, including protein cold foam and protein lattes, has contributed to this turnaround [2] Sales Performance - The US comparable sales remained flat, indicating a mixed performance in the domestic market [1] - The global increase in comparable sales suggests a positive trend for the brand overall [1] Product Innovation - New protein-infused beverages are attracting more customers, particularly those in the rewards program, leading to increased visit frequency [3] - Customers can now add protein to 90% of Starbucks beverages, with early results showing positive reception [2][3] - Customization options for protein drinks, such as flavoring, have been well-received, with pumpkin-flavored cold foam being a popular choice [3][4] Leadership and Strategy - CEO Brian Niccol emphasizes that the protein beverages are just the beginning of a broader health and wellness focus for Starbucks [4] - Under Niccol's leadership, Starbucks has implemented various changes, including increased barista hours and corporate layoffs, to improve operations [9] - Niccol expresses cautious optimism about the company's progress, stating that the recent sales gain indicates a potential turning point in the turnaround strategy [10]