Starbucks Says Turnaround Strategy Drives Growth in Global Comparable Stores Sales

Core Insights - Starbucks has reported its first global comparable store sales growth in seven quarters, attributed to the turnaround strategy initiated last year [1][3] Financial Performance - Global comparable store sales increased by 1% for the quarter ending September 28, with North America segment sales flat and international segment sales up by 3% [2] - In the same quarter of the previous year, North America segment sales were down by 6% and international segment sales were down by 9% [2] Strategic Initiatives - The "Back to Starbucks" strategy aims to return the company to its roots while addressing future challenges, focusing on enhancing customer experience and operational efficiency [3][4] - Key components of the strategy include providing baristas with necessary tools, improving supply chain logistics, and enhancing the mobile ordering platform [4] - Starbucks plans to close underperforming coffeehouses, reducing its store count by 1% to approximately 18,300 locations in the U.S. and Canada, while also planning to renovate 1,000 stores [4]