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共话发展新篇,“网络新视听:体育叙事的多元表达”体育沙龙圆满举行

Core Insights - The event "Network New Audiovisual: Diverse Expressions of Sports Narrative" highlighted the importance of integrating technology and content in sports audiovisual development, aiming to create a new ecosystem for high-quality sports content [1][7][16] Group 1: Industry Trends - The sports audiovisual sector is evolving to become a core medium for conveying Chinese sports spirit and stories, with a focus on major events, quality content, and resource integration [4][12] - The sports industry is projected to exceed 7 trillion yuan by 2030, driven by technological innovation and policy guidance [7] - The integration of sports with various media forms, such as short videos and documentaries, is accelerating the creation of a new "sports + audiovisual" communication ecosystem [12][9] Group 2: Company Initiatives - China Mobile Migu is positioned as a leading sports content platform, focusing on "content + technology + integrated innovation" to explore new models for "audiovisual + sports" development [4][8] - Migu has established a comprehensive sports copyright coverage, providing over 30 event projects and 9,000 live broadcasts annually, utilizing advanced technologies like 5G, AI, and VR to enhance viewer experience [8][9] - Migu aims to transform online viewing traffic into tangible economic growth through innovative "sports +" integration strategies [3][12] Group 3: Collaborative Efforts - Strategic partnerships are being formed between platforms, content creators, and academic institutions to enhance the sports audiovisual industry's collaborative ecosystem [12][14] - Migu and Beijing Sport University signed a strategic cooperation agreement to promote diverse creative expressions in the sports sector, enhancing the global narrative of Chinese sports [12][14] - The industry is witnessing a trend towards optimizing resource allocation and fostering innovation through collaborative efforts across the value chain [14][16]