什么是“首发经济” ？

Core Concept - The "Launch Economy" is emerging as a new engine for urban commercial vitality, emphasizing the importance of first-time product launches and experiences in driving consumer engagement and economic growth [10][13]. Group 1: Definition and Importance - The "Launch Economy" refers to the strategy where businesses debut new products, brands, or services in specific cities or platforms, generating attention, consumption, and communication, thus creating an economic chain from "debut" to "hit" [10]. - It is seen as a new battleground for commercial competition and a reflection of urban vitality and consumer power, extending the concept of "first store economy" [10][12]. Group 2: Consumer Behavior - The youth demographic is becoming a significant consumer group in the Launch Economy, characterized by their love for novelty, pursuit of personalized expression, and willingness to spend on interests and emotions [11]. - The psychological phenomenon of "first launch equals excitement" drives companies to invest in the launch market, creating topics through launches while consumers express their attitudes through purchases [11]. Group 3: Economic Impact - The Launch Economy is not merely a marketing tactic; it represents a strategic value for cities, with various regions in China actively promoting consumption activities centered around "firsts" [12]. - Notable examples include the introduction of flagship stores and innovative retail experiences that have significantly increased foot traffic and sales in urban areas, demonstrating the economic impact of the Launch Economy [12][13]. Group 4: Innovation and Feedback - The Launch Economy serves as a testing ground for innovation, allowing companies to gather real user feedback and optimize products quickly, transforming consumers from passive buyers to active participants in product evolution [13]. - Each launch acts as an invitation from the city to consumers, reinforcing the role of the Launch Economy as a barometer of commercial vitality and a driver of supply-demand cycles and industrial upgrades [13].