Core Insights - Porsche, once regarded as a "money printing machine" in the luxury sports car sector, is facing significant operational challenges, including a sharp decline in revenue and profitability, leading to strategic restructuring and layoffs [2][3][4] Financial Performance - In the first three quarters, Porsche reported revenue of approximately €26.86 billion, a year-on-year decrease of 6% [2] - Sales profit plummeted from €4.035 billion in the same period last year to €40 million, a staggering drop of 99% [2] - The sales return rate fell from 14.1% to 0.2%, with a third-quarter loss of €966 million (approximately ¥8 billion) [2] Strategic Changes - Porsche has initiated an organizational restructuring, planning to lay off 1,900 employees and cut 2,000 temporary positions by the end of the year [2] - The company has postponed the launch of several electric vehicle models and extended the lifecycle of various fuel and hybrid models, incurring an additional €2.7 billion (approximately ¥22.4 billion) in restructuring costs [2][7] Market Challenges - Porsche's sales in China fell to 32,000 units in the first three quarters of 2025, a 26% decline year-on-year and a 66% drop from the peak of 95,700 units in 2021 [4][6] - The company acknowledged its failure to adapt to changing consumer demands in China, particularly regarding electric vehicles [4][6] Electric Vehicle Strategy - Despite launching models like the Taycan, Porsche's overall electrification progress has lagged, with electric vehicle sales accounting for only 12.7% in 2024, far from the goal of 80% by 2030 [6][11] - The company has faced criticism for its strategic shifts, including the termination of its battery production plan and a renewed focus on internal combustion and hybrid vehicles [7][9] Competitive Landscape - The U.S. market poses additional challenges due to new tariffs, which are expected to result in a loss of approximately €700 million (around ¥5.8 billion) for Porsche [7][8] - Competitors like Tesla and Cadillac are gaining market share in the electric vehicle segment, further complicating Porsche's position [8][9] Leadership Changes - Michael Leiters has been appointed as the new CEO, effective January 1, 2026, ending the dual leadership model with Oliver Blume, who will remain CEO of Volkswagen Group [3][13]
暴跌99%、裁员，保时捷连富人都嫌弃了
3 6 Ke·2025-10-30 02:29