整治打赏乱象，净化网络直播生态

Core Viewpoint - The central government has initiated a two-month special action to rectify the rampant issues in the live streaming tipping industry, focusing on entertainment group broadcasts and private live streams that are prone to misconduct [1][2]. Group 1: Special Action Overview - The special action aims to address specific issues such as vulgar group broadcasts, false personas, inducement of minors to tip, and irrational tipping behaviors [1][2]. - The live streaming and short video industry in China is projected to reach a market revenue of 212.64 billion yuan by the end of 2024 [1]. Group 2: Targeted Areas and Issues - The action emphasizes the need for precise targeting of entertainment group broadcasts and private live streams, which have become high-frequency areas for misconduct due to their informal beginnings and hidden methods [2]. - The initiative is a continuation of previous "clean and clear" actions, aiming to confront the root causes of persistent issues in the live streaming tipping sector [2]. Group 3: Industry Responsibility and Future Direction - The rectification of tipping misconduct is not a temporary measure; it requires all stakeholders, including platforms, streamers, and agencies, to recognize their responsibilities and move away from exploitative practices [3]. - A healthy and sustainable live streaming ecosystem should focus on quality content and engaging interactions rather than lowbrow tactics aimed at maximizing tips [3].