人工智能重塑视听产业：技术赋能与人文价值双轮驱动精品创作革新

Core Insights - The 2025 China Broadcasting and Television Quality Creation Conference emphasizes the integration of artificial intelligence (AI) in the audiovisual industry as a key topic for high-quality development [1][2] - The conference features discussions on how AI can enhance creative processes and improve production quality, with a focus on storytelling and artistic impact [2] Group 1: Policy and Industry Consensus - The National Radio and Television Administration highlights the necessity of AI technology for survival and development in the broadcasting industry, advocating for enhanced data resource construction and content innovation [2] - The convergence of policy guidance and AI breakthroughs is creating strategic opportunities for the audiovisual sector, transitioning from pilot projects to large-scale applications [2] Group 2: Technological Breakthroughs and Recognition - The release of the 2025 "Mirage" AI audiovisual evaluation season results showcases significant achievements in the industry, assessing 250 works through a combination of objective algorithms and subjective reviews [3] - The Kuaishou Keling AI model has gained attention for its near-film-level quality in video generation, positioning itself as a comprehensive digital partner in film creation [3] Group 3: Industry Transformation - AI technology is reshaping traditional production processes, making them more flexible and efficient, with creators reporting significant reductions in design time [4] - Research indicates that content creators using AIGC tools experience an average efficiency increase of about 50%, effectively doubling their output frequency [4] Group 4: Humanistic Core - Experts agree that AI should empower rather than replace creators, emphasizing the importance of maintaining creative agency and aligning technology with social values [5] Group 5: Building an Innovative Ecosystem - The industry aims to establish a healthy and orderly AIGC creation ecosystem, with ongoing improvements to evaluation systems to support innovation [6] Group 6: Global Outlook - The continuous advancement of domestic AI technology is expected to drive a new wave of innovation in the audiovisual industry, facilitating the creation of high-quality content that combines artistic value with technological innovation for global storytelling [7]