Core Insights - The company, Wanka Yilian (1762.HK), won two awards at the 2025 Modern Advertising Awards for its innovative use of Apple Ads in competitive marketing strategies [1][2] Group 1: Award-Winning Campaigns - The first award-winning project, "Dynamic Equilibrium: Responding to Competitive Pressure with Apple Ads Cost Control and Traffic Expansion," showcased the company's ability to handle vast amounts of user behavior data, processing trillions of data points daily to create a data asset of billions [1] - The second project, "Rock-Paper-Scissors Strategy Combo, Helping 58.com Break Through Apple Ads Keyword Competition," highlighted the company's unique advantages in keyword competition, utilizing advanced data processing to identify long-tail keywords and competitive niches [2] Group 2: Technological Integration - The integration of AI technology and data processing with advertising marketing scenarios has enabled the company to transition from "smart algorithms" to "full AI decision-making," significantly enhancing marketing precision and efficiency [2] - The platform's ability to dynamically adjust advertising strategies based on real-time data feedback and continuous AI optimization is expected to drive substantial revenue growth for the company in 2025 [2]
万咖壹联斩获现代广告奖两项大奖