Sou Hu Cai Jing·2025-10-30 03:09Core Insights - The content and services segment, centered around Game Pass, showed resilience with a 1% year-over-year revenue growth, indicating that despite poor hardware sales, Microsoft maintained some revenue growth through subscription services and digital content sales [1] - Overall, the gaming division's revenue declined by 2% due to the struggling Xbox hardware business, resulting in a loss of $113 million (approximately 803 million RMB) [1] - Microsoft is actively adjusting its gaming business model by reducing reliance on first-party hardware and supporting OEM manufacturers like ASUS with handheld devices, while promoting a cross-platform publishing strategy to reach a broader player base [1] - This shift from a closed hardware ecosystem to an open content service model is a core initiative for Microsoft to respond to current market changes, with long-term effects yet to be observed [1]