Midea Group(SZ:000333) Zheng Quan Shi Bao Wang·2025-10-30 03:44Core Viewpoint - The annual "Double 11" shopping festival has reignited price wars among e-commerce platforms, with rumors circulating about JD.com imposing strict pricing rules on merchants and penalizing them for price discrepancies with other platforms [1][2]. Group 1: JD.com's Pricing Strategy - JD.com allegedly requires merchants to ensure that prices on its platform are not higher than those on other platforms, which has led to claims of significant fines, such as a reported 5 million yuan fine against Midea Group [1][2]. - JD.com has responded to these rumors, stating that its pricing strategy aims to maintain competitive prices for consumers and does not constitute a "choose one" strategy, which is often misinterpreted [2]. Group 2: Market Competition Dynamics - The ongoing "choose one" controversy reflects the competitive dynamics within the e-commerce sector, where the focus has shifted from mere pricing to aspects like traffic distribution and user engagement [3]. - Legal experts suggest that the rumors surrounding JD.com's practices may be part of a broader strategy to undermine competitors, potentially violating laws against commercial defamation [3].