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部分进口酒商热衷的“拼柜”,有了一些新变化
Sou Hu Cai Jing·2025-10-30 03:50

Core Insights - The wine industry is experiencing a shift towards cost control and resource sharing due to weakened demand and financial pressures, leading to a resurgence of the "拼柜" (group container) practice among importers [1][2][4] Group 1: Market Trends - Importers are increasingly cautious, opting for smaller shipments and sharing containers to reduce logistics costs, reflecting a trend towards "light asset" operations in the industry [2][4] - The average price of wines being grouped in containers has risen, with many now priced above 2 euros, indicating a focus on mid to high-end products [2][5] - The strategy of "拼柜" allows smaller wine merchants to regain market space and maintain flexibility, avoiding the burden of excess inventory [2][5] Group 2: Operational Changes - The traditional practice of importing full containers has shifted to smaller batches, with many importers now sharing just a few pallets instead of full containers [2][4] - Importers are forming "拼柜" groups, even across different industries, to optimize resources and reduce costs [2][5] - The approach of "small batch, multiple shipments" is becoming a risk management strategy, allowing importers to remain agile in an uncertain market [2][5] Group 3: Challenges and Risks - While "拼柜" reduces logistics costs, it increases complexity in coordination and communication among different parties, which can lead to potential delays and disputes [6][8] - The need for precise alignment in documentation and timing is critical, as any discrepancies can halt the entire shipment process [6][8] - Importers face challenges in cost-sharing arrangements, as variations in product weight and value can complicate expense distribution [6][8]