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Deckers (DECK) Is “Overly Hated,” Says Jim Cramer

Core Insights - Deckers Outdoor Corporation (NYSE: DECK) reported disappointing fiscal second-quarter earnings, guiding for $5.35 billion in annual sales, below analysts' expectations of $5.45 billion [1][2] - The company's brands, including UGG and HOKA, are facing challenges, with UGG not performing well and HOKA experiencing increased competition [2] - There is a broader macroeconomic uncertainty affecting the enterprise level, contributing to the lukewarm guidance [2] Company Performance - Deckers Outdoor Corporation's annual sales guidance of $5.35 billion is lower than the market expectation of $5.45 billion, indicating potential struggles in meeting growth targets [1] - The performance of key brands such as UGG and HOKA is under scrutiny, with both brands not achieving expected sales figures [2] Market Competition - The competitive landscape is intensifying, with brands like Nike entering the market against HOKA, and New Balance regaining some market presence [2] - Elevated competition and macroeconomic factors are cited as reasons for the company's challenges, suggesting a need for strategic adjustments [2]