春秋航空招40岁“空嫂”，“最抠门”航司怎么突然温情了？

Core Viewpoint - Spring Airlines has launched a special recruitment for "air sisters" (experienced female flight attendants), targeting married women up to 40 years old, marking a shift from the industry's typical focus on youth and beauty [1][4][10]. Group 1: Recruitment Strategy - The recruitment aims to leverage the natural advantages of experienced women, such as strong interpersonal skills and the ability to handle children and passenger emotions effectively [9][10]. - This move is seen as a progressive step in breaking the industry's "youth filter," providing more job opportunities for mature women [10][12]. - The recruitment is strategically focused on key hubs like Lanzhou and Shanghai, aligning with the company's expansion plans for new routes [18][20]. Group 2: Cost Efficiency and Service Quality - Spring Airlines maintains its cost-saving philosophy, viewing the recruitment as a way to optimize training investments and reduce turnover costs associated with younger flight attendants [18][21]. - The experienced "air sisters" are expected to enhance service quality, leading to fewer complaints and lower operational risks, ultimately saving costs for the airline [18][24]. - The company has demonstrated strong financial performance, with a revenue of 10.304 billion and a net profit of 1.169 billion in the first half of 2025, outperforming competitors [24][25]. Group 3: Market Positioning - Spring Airlines is positioned as a low-cost carrier that successfully combines cost efficiency with high service quality, challenging the notion that service upgrades require significant spending [28][29]. - The airline's approach has resonated with consumers, as evidenced by a 22.87% year-on-year increase in passenger turnover in September, indicating a strong market presence [28]. - The company's strategy reflects a broader trend in the low-cost airline market, which is still underdeveloped in China compared to the U.S., suggesting significant growth potential [28].