Shede Spirits (SH:600702) Zheng Quan Ri Bao·2025-10-30 05:09Core Viewpoint - Shede Liquor Industry Co., Ltd. reported a stable performance in the first three quarters of 2025, with revenue of 3.702 billion yuan and a net profit of 472 million yuan, indicating effective strategies in a challenging market environment [2][3]. Financial Performance - The company achieved a gross margin increase of 1.49 percentage points to 62.09% in Q3, reflecting improved profitability through effective pricing and product structure optimization [3]. - Operating costs decreased by 8.81% year-on-year, and management expenses fell by 13.07%, showcasing ongoing efficiency improvements [3]. - Total assets grew to 12.558 billion yuan, indicating continued scale expansion [3]. Market Strategy - Shede Liquor is actively adjusting its strategies in response to market conditions, focusing on inventory reduction and price stabilization [3][4]. - The strategic flagship product "T68" saw a sales revenue increase of 16.46% year-on-year, contributing positively to overall performance [3]. Channel Optimization - The company has enhanced its e-commerce presence, achieving 450 million yuan in e-commerce sales, a 39.62% increase year-on-year, by leveraging traditional and emerging online sales channels [3][5]. Product Innovation - Shede Liquor is focusing on both high-end and low-alcohol products to capture diverse market segments, including the launch of a low-alcohol variant and innovative packaging strategies [5][6]. - The introduction of the "Shedai Zizai" low-alcohol product and the "Shedai Blind Box" reflects the company's commitment to innovation and appealing to younger consumers [6]. Brand Development - The company is enhancing its brand strength through diverse marketing strategies, including cultural marketing initiatives that resonate with consumers [7]. - Shede Liquor has integrated ESG principles into its business model, aiming for sustainable development and long-term growth [7]. Industry Outlook - The white liquor industry is expected to recover in the fourth quarter, supported by favorable policies and seasonal demand, with Shede Liquor positioned for improved performance [8].