Yanjing Brewery(SZ:000729) Zhong Guo Zhi Liang Xin Wen Wang·2025-10-30 05:09Core Viewpoint - Yanjing Beer is integrating its brand strength into the health industry through natto production, aiming to establish a new trust paradigm for consumers' healthy lifestyles and improve health standards [1][2] Group 1: Company Strategy - Yanjing Beer has recognized the significant value of natto since 2001, collaborating with the Chinese Food Fermentation Industry Research Institute to establish Beijing Yanjing Zhongfa Biotechnology Co., Ltd [5] - The company aims to promote natto from a single product to a health ecosystem, focusing on both traditional fermentation methods and modern biotechnology for quality control [5][6] - Yanjing Health's mission is to ensure that one hundred million Chinese people consume national brand natto, transitioning natto from a traditional food to a health necessity [5][6] Group 2: Health and Nutrition - Natto is highlighted as a highly nutritious food, containing higher levels of protein, fiber, calcium, and iron compared to cooked soybeans, and is easier for the body to absorb due to fermentation [2][5] - The health benefits of natto include the presence of bioactive substances such as nattokinase, isoflavones, saponins, and vitamin K2, which are essential for maintaining health [2][5] Group 3: Cultural Promotion - The 8th China (Yanjing) Natto Culture Festival aims to promote natto health culture and has conducted thousands of health education lectures across various cities, benefiting millions [6][7] - The festival's theme, "Technology Empowers Tradition, Innovation Leads Health," reflects the company's commitment to integrating modern health needs with traditional practices [6][7] Group 4: Market Positioning - Yanjing's entry into the natto market signifies a shift from niche recognition to mainstream demand, indicating a broader acceptance of natto as a health food in the national diet [5][6] - The company is positioning itself as a leader in the health industry by combining brand reputation, technological innovation, and transparency in its operations [6][7]