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三七互娱领投智推时代种子轮融资,抢占AI搜索红利

Core Insights - The article discusses the recent investment by 37 Interactive Entertainment in Shanghai Zhitui Shidai Technology Co., a service provider for AI search ecosystem optimization, highlighting the growth potential of the GEO sector and the strategic importance of this investment in intelligent marketing [1][4]. Company Overview - Zhitui Shidai, founded in 2025, focuses on providing GEO solutions centered around AI visibility enhancement and content optimization for leading global brands across various sectors including education, gaming, health, retail, enterprise services, and finance [3]. - The company has developed China's first open-source GEO service system, the GENO system, which includes four engines: Star Hub (monitoring and early warning), Star Map (user analysis), Star Core (content generation), and Star Dome (knowledge graph), covering the entire intelligent marketing chain [3][5]. Market Trends - The article notes a significant shift in search behavior from traditional keyword searches to a new model of "zero-click direct answers," with a forecasted 25% decline in search engine traffic by 2026, as per Gartner [4]. - The GEO market in China is projected to exceed 20 billion yuan by 2025, with a compound annual growth rate of 67%, indicating that over 78% of enterprises have integrated GEO into their core strategies for brand growth and intelligent marketing [4]. Competitive Advantage - Zhitui Shidai has established a competitive barrier through a systematic product approach, offering a full-service capability via its SaaS platform and four engine product matrix, which optimizes service efficiency, accuracy, and cost control [5]. - The company's solutions have demonstrated significant results, such as a 70% increase in recruitment conversion rates for a top university and a reduction in customer acquisition costs from 300 yuan to 70 yuan for a well-known training institution [8]. Strategic Investment - 37 Interactive Entertainment's investment in Zhitui Shidai reflects confidence in the future of the GEO sector and recognition of the company's unique systematic product capabilities and global vision [8]. - The company aims to leverage AI and big data technologies to explore opportunities in the industry, focusing on the integration of AI-driven marketing innovations and enhancing its competitive edge in the AI search era [9].