龙井茶：强化对电商平台的品牌管理

Core Viewpoint - Longjing tea, a representative of Chinese green tea and a geographical indication product, is undergoing enhanced quality control measures, particularly focusing on e-commerce platforms to maintain its brand reputation and ensure fair market conditions for legitimate businesses [1][6]. Group 1: Quality Control Measures - The Zhejiang Provincial Agricultural Technology Promotion Center has initiated a special inspection for Longjing tea products, focusing on sensory quality, pre-packaged labeling, and trademark authorization [3]. - The inspection will utilize established standards such as GB/T23776-2009 for sensory evaluation and GB/T18650-2008 for geographical indication products to assess compliance [3]. Group 2: E-commerce Focus - The rise of e-commerce has necessitated stricter management of Longjing tea trademarks and labeling on platforms like Taobao, Tmall, Pinduoduo, and JD.com [1][3]. - The initiative aims to standardize trademark authorization, grading, and labeling practices to protect the Longjing tea brand and support high-quality development [1]. Group 3: Enforcement and Compliance - Results from the special inspection will serve as a basis for daily management of the Longjing tea trademark, with non-compliance issues being reported to relevant authorities for rectification [6]. - Trademark infringement cases will be referred to local market supervision departments for legal action, and judicial protection measures will be initiated based on findings from the inspections [6].