Zhong Guo Jing Ying Bao·2025-10-30 05:55Core Insights - Starbucks China reported a 5% year-over-year revenue growth for the fiscal year 2025, reaching $3.105 billion [1] - The CEO emphasized the importance of agile product optimization and pricing strategies in response to market changes, alongside strong economic benefits from new store openings [1] Financial Performance - In Q4 of fiscal year 2025, Starbucks China achieved a 6% year-over-year revenue increase, totaling $830 million (approximately 5.9 billion RMB) [1] - Same-store sales grew by 2%, with a 9% increase in transaction volume, although the average ticket price decreased by 7% year-over-year [1] Store Expansion - Starbucks opened 183 new stores in Q4, entering 47 new county-level markets [1] - The total net new stores for fiscal year 2025 reached 415, with a total of 8,011 stores across 1,091 county-level cities by the end of the fiscal year [1] Growth Drivers - The growth momentum is attributed to innovations in non-coffee beverages, price adjustments, and the rapidly growing demand for the "Starbucks Delivery" service [2] - The company plans to strengthen its third space strategy and deepen connections with local cultures [2]