东方雨虹再赴广交会之约：以全球视野拓展建筑建材“价值圈”

Core Viewpoint - The 138th China Import and Export Fair (Canton Fair) showcases the innovative vitality of Chinese manufacturing, with a focus on facilitating transactions and meeting actual business needs [1]. Group 1: Company Overview - Since its establishment in 1995, the company has adhered to the principle of "quality first, customer foremost," continuously advancing in the construction materials sector, particularly in specialized waterproof materials and green building technologies [3]. - The company has established a competitive advantage through core technology, enabling it to seize opportunities in the global economic landscape and set a benchmark for Chinese construction material enterprises going international [5]. Group 2: Product and Market Strategy - At the Canton Fair, the company highlighted a diverse range of innovative products, including waterproof membranes, coatings, hardware accessories, adhesives, wall finishes, and piping systems, which received significant attention and praise from attendees [3]. - The company has expanded its business to over 150 countries and regions worldwide, demonstrating its commitment to deepening its global presence [5]. Group 3: Global Expansion and Localization - The company is making significant strides in overseas capacity expansion, with plans to establish operations in Houston, Saudi Arabia, Malaysia, and Canada by 2024-2025, and aims to enter the South American market through the acquisition of a 100% stake in Chilean building materials supermarket Construmart by 2025 [6]. - The company is focused on not just "going out" but also "going in," establishing local offices in countries like Vietnam, Malaysia, and the United States to facilitate localized operations [6]. Group 4: Brand and Value Proposition - The company's international strategy encompasses not only the export of products and technology but also the global dissemination of brand value and corporate philosophy [7]. - In the first half of 2025, the company achieved overseas revenue of 576 million yuan, reflecting a year-on-year growth of 42.16%, indicating a robust growth trajectory [7].