山西好礼三大件 陈醋汾酒青背羊！灵丘大青背山羊品牌战略在太原发布

Core Viewpoint - The launch of the Lingqiu Daqingbei Goat brand aims to establish a high-end mutton brand and lead the upgrade of the sheep industry in Lingqiu County, Shanxi Province [1][4]. Group 1: Brand Strategy and Support - The brand strategy launch event was organized by the Lingqiu County Party Committee and the local government, with support from various provincial departments and over 200 representatives from business associations, restaurants, e-commerce platforms, and media [3]. - The brand aims to enhance the value of local agricultural products and address the challenges of low added value in the agricultural sector [6][11]. Group 2: Agricultural Development and Unique Features - Lingqiu County is known for its rich agricultural resources, including organic farming and a variety of livestock, with a focus on developing the Daqingbei Goat as a key industry for rural revitalization [4][6]. - The Daqingbei Goat is a unique breed with a long history, recognized for its nutritional value and taste, and has been designated as a protected local breed [7][9]. Group 3: Economic Impact and Future Goals - The Daqingbei Goat industry currently generates over 70 million yuan in direct output and supports over 8,000 jobs, with plans to increase the first industry output to 300 million yuan and the total industry chain output to over 1 billion yuan [12]. - The brand strategy includes creating a high-end market presence and leveraging local consumption patterns to promote the Daqingbei Goat as a premium product [11][12].