庄园牧场25周年：开启“领鲜”新篇 “甘味”乳香迈向全国

Core Insights - Lanzhou Zhuangyuan Pasture celebrated its 25th anniversary, reflecting on its journey and future strategies in the dairy industry [1][2][3] Company Overview - Lanzhou Zhuangyuan Pasture started in 2000 and has developed a full industry chain encompassing dairy farming, product R&D, production, and sales [1] - The company operates 11 modern farms with over 30,000 dairy cows and has established three processing bases in Gansu, Qinghai, and Shaanxi, with an annual raw milk processing capacity of 300,000 tons [1] Quality and Safety - The company prioritizes quality and safety, having established a comprehensive quality control traceability system from farm to table, and has received multiple international certifications [1] - It has been recognized as a key leading enterprise in agricultural industrialization and has won several awards, including the National Science and Technology Progress Award [1] Innovation and Product Development - The company has launched a series of regionally inspired products, such as "Old Lanzhou" yogurt, and is exploring cultural integration with products like creative yogurt and local tea drinks [2] - In 2025, the company plans to operate a new sightseeing farm and introduce a pet food brand, expanding its business boundaries [2] Market Expansion - Following the acquisition by Gansu Agricultural Reclamation Group in 2021, the company accelerated its national market layout, establishing sales centers in East and South China [2] - The company has achieved continuous year-on-year growth in online sales and has expanded its product distribution through vending machines in transportation hubs [2] - In 2024, the company plans to enter the Hong Kong and Southeast Asian markets, marking a breakthrough in dairy exports from Gansu [2] Future Strategy - The company aims to leverage national policies and support from the Agricultural Reclamation Group to enhance its competitiveness in the national market [3] - It is committed to driving innovation and quality improvement to increase the national influence of its products, aiming for high-quality development and contributing to the revitalization of China's dairy industry [3]