Move Over The Trade Desk, There's a New "Worst" Stock in 2025

Core Viewpoint - Deckers Brands has experienced a significant decline in stock performance, with a 56% drop in 2025, making it the worst-performing stock in the S&P 500 year to date [1][2]. Financial Performance - Deckers reported its fiscal second quarter results for 2026, leading to a stock price drop of over 10% [1]. - The company revised its growth outlook for fiscal 2026, lowering expected net sales growth for Hoka from mid-teens to low teens and for Ugg from mid-single digits to low-single digits [7][8]. - The gross margin for fiscal 2025 was 58%, but it is projected to decrease to 56% for fiscal 2026 [8]. Brand Performance - Deckers' two main brands, Hoka and Ugg, account for 97% of net sales, with Ugg representing 53% and Hoka 44% of Q2 net sales [5]. Market Position - Deckers' stock is currently trading at a price-to-earnings (P/E) ratio of 13, which is approximately a 50% discount compared to the average stock in the S&P 500 [15]. - The company has a strong balance sheet with $1.4 billion in cash and zero debt, positioning it well to withstand market uncertainties [12]. Investor Sentiment - Despite the recent downturn, the company has generated positive cash flow and is repurchasing shares, which is expected to enhance shareholder value [12][13]. - There is a belief that the market may be overreacting to the recent Q2 report, presenting a potential buying opportunity for long-term investors [10][16].