Netflix Leans Into Success of 'KPop Demon Hunters' With New Hasbro and Mattel Partnerships. Is It Enough to Excite Investors?

The film was a smash hit. Can toy licensing move the needle further for Netflix?When you've got a smash hit on your hands, you've got to monetize it. And that's just what Netflix (NFLX 0.28%) is doing with its surprisingly successful KPop Demon Hunters franchise.The streaming juggernaut has announced it will partner with both Hasbro (HAS +0.03%) and Mattel (MAT 1.04%) to offer all kinds of themed toys, games, and collectibles to consumers. But does it really require multiple toymakers to monetize a single f ...