火热广交会折射中国外贸深层之变

Core Insights - The Canton Fair, known as "China's first exhibition," is thriving despite the global economic downturn, attracting a diverse range of international buyers [1][2]. Group 1: International Buyer Diversity - As of October 27, nearly 240,000 overseas buyers attended the fair, representing a 6.8% increase from the previous session, with participants from 223 countries and regions [2]. - The growth in international participation reflects China's strong market appeal and its expanding trade relationships, particularly with countries involved in the Belt and Road Initiative, which saw a 6.2% increase in trade [2][3]. Group 2: Product Innovation and Market Expansion - Companies are increasingly focusing on emerging markets and innovating their products to remain competitive in traditional markets [4]. - For instance, a company has shifted its strategy to cater to the growing purchasing power in global southern countries, adapting products to local preferences, which has led to significant order growth [4][5]. Group 3: Technological Advancements in Manufacturing - The transition from "Made in China" to "Created in China" is evident, with a notable increase in the technological and innovative content of export products [6][7]. - The fair showcased over 1 million new products, with a significant portion featuring independent intellectual property rights, highlighting the shift towards high-tech and innovative manufacturing [7][8]. Group 4: E-commerce Growth - Cross-border e-commerce has emerged as a new growth engine, with an estimated import and export volume of approximately 2.06 trillion yuan, marking a 6.4% increase [5][6]. - Companies are leveraging platforms like Amazon and TikTok to expand their online marketing networks, indicating a shift in sales strategies amidst fluctuating traditional trade conditions [5].