迎驾贡酒：传承文化之魂与“Z世代”共赴未来

Core Viewpoint - The "Chishui River Forum" held in Maotai Town, Guizhou, focuses on the development of the Chinese liquor industry, emphasizing the importance of engaging with the "Z Generation" for the sustainable growth of Chinese liquor culture [1][5]. Group 1: Industry Insights - The "Z Generation," born between 1995 and 2009, is characterized by their broad perspectives, individualism, and experience-oriented consumption, which presents both opportunities and challenges for the liquor industry [3]. - Qin Hai highlighted that the "Z Generation" is not merely an observer but a key player in the evolution of the liquor industry, making it essential for the industry to embrace this demographic [5]. Group 2: Development Strategies - Qin Hai outlined three main directions for the development of Yingjia Tribute Liquor in resonance with the "Z Generation," focusing on ecological foundations, green values, and quality preservation [7]. - The company has leveraged ecological resources from Huoshan, Liu'an, Anhui, to build a sustainable and green brand image, which aligns with the values of the "Z Generation" [7].