Core Insights - The "Double Eleven" shopping festival has entered its 17th year, featuring the longest promotional period ever at one month, highlighting intensified competition among platforms [1] - Instant retail has evolved from a supplementary option in e-commerce to a critical battleground, driven by the need to tap into near-field consumption as traditional traffic growth plateaus [2][6] - The demand for third-party delivery services is increasing, with companies that can coordinate both far-field and near-field delivery capabilities expected to play a significant role [3][5] Industry Trends - Instant retail is becoming a core growth driver for "Double Eleven," with platforms like Taobao and JD.com implementing "hourly delivery" and "instant delivery" to engage existing users [2] - Data shows significant growth in instant retail orders, with Taobao Flash Sales seeing coffee and convenience store orders increase by 800% and 670% respectively on the first day of sales [2] - The importance of third-party delivery services is underscored by the need for efficient logistics solutions, especially for e-commerce platforms that lack their own delivery systems [5][9] Company Developments - SF Express's Same City service has established itself as a key player in the third-party delivery sector, providing integrated supply chain services and supporting major brands like McDonald's and Starbucks [3][8] - The company has developed a one-stop access solution for merchants, enhancing operational efficiency by unifying delivery across multiple platforms [3][5] - SF Express's Same City service has reported a 150% year-on-year increase in service order volume during the first half of 2025, demonstrating its effectiveness in meeting rising demand [9] Competitive Landscape - The competition in instant retail is shifting from merely speed to a focus on differentiated customer experiences, with various stakeholders having unique delivery requirements [6] - Third-party delivery services are becoming essential for accommodating customized demands, with SF Express offering tailored solutions for different product categories [6][11] - The integration of traditional logistics with instant retail is crucial, as the expectation for "minute-level" delivery times extends to traditional logistics operations [9][11]
即时零售重构“双十一”战事，顺丰同城第三方全场景即配助力多方履约提效