Zhi Tong Cai Jing·2025-10-30 09:44Core Viewpoint - Morgan Stanley has a positive outlook on Pop Mart's sales growth until 2026, indicating that the company has not fully unleashed its growth potential by 2025 [1] Group 1: Sales Growth and Strategy - The company is focusing on business quality and sustainable growth through tactical adjustments [1] - The pre-order drive for Labubu has led to better-than-expected performance in Q3 2025 [1] - The company has resumed its spot sales model to better manage product life cycles and promote repeat customer growth [1] Group 2: Future Expectations - Management anticipates strong sales performance in Q4 due to more festive occasions and a robust product reserve [1] - Offline sales in the U.S. continue to grow, supported by a diversified IP portfolio and high store efficiency [1] - The company plans to open more high-traffic flagship stores between 2026 and 2027 [1] Group 3: Online Sales and Product Launches - U.S. online sales may experience temporary impacts due to reduced pre-sale activities [1] - The introduction of new products from top IPs is expected to accelerate growth quickly [1]